About Us

We love our work and the independence associated with it, which gives us the freedom to act in following with what we believe.

We practice ethical design; it is essential to us. Our obligation as the ones who build products is using best practices for ethical design. Why? The answer is simple. We want to live in a more ethical future, where transparency and honesty come first. We believe that everything we do shapes and changes life for better or for worse. We choose better.

We have created our website to share our knowledge about how to make a website or blog with WordPress. We want everyone to smoothly run the site on their own, respecting privacy, away from large corporations collecting vast amounts of data. We say – be the owner of your content, be responsible for your content, do not let anyone control your content.

We create and share awesome free WordPress blog themes to help people building their online presence. As trusted authors at wordpress.org and a member of the Theme Review Team, you can be sure of high-quality code. We try to provide well-coded, fast themes without the bloat. We care about usability, accessibility, and performance (ecology). We try to make our free themes not only lovely and responsive but also useful, accessible, fast, and efficient.